Category: Uncategorized
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LifeCo — Digital Insurance Experience
Design Challenge · Lead Designer · 5 Days Project Overview LifeCo is a traditional life insurance company that has historically sold policies through paper‑based application forms. As part of a broader digital transformation, the company aims to move policy discovery, cost estimation, and purchase online—targeting a new generation of digital‑first customers. This design challenge explores…
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Usability Evaluation
Discover usability issues with a social-networking app prior to product launch Project Overview Client Kickoff The POP app facilitates friendships based on shared interests for University students. POP’s long-term goal was to improve the mental health of university students by providing meaningful social connections. Objectives Notes At the time of our assessment, POP had a…